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Product Experience, 1st Edition

学科分类:精神病学     发布时间:2013-11-28 15:41
Product Experience, 1st Edition
类型:
英文原版
ISBN:
9780080450896
eISBN:
9780080556789
出版社:
Elsevier
出版日期:
2007-12-18
页码:
688
装帧:
电子版
价格:
EUR 155.00
购买渠道:
Elsevier书店
0 . 0
中文标题:
产品体验
作  者:
Hendrik N. J. Schifferstein, Paul Hekkert
中文简介:

本书整合了人们对不同产品体验的研究:包括对耐用品、消耗品、虚拟产品。相较于其他书目,本书以一个更广泛,可能是全方位的视觉来探讨人们如何体验产品。因此它把心理学(如理解、认知、情感)几个领域和更多的应用科学,如产品设计、人机对话和市场推广领域联系起来。
产品体验研究包括以下四个领域的一些内容:艺术、人体工程学、技术和市场推广。传统上说,这些领域更多的是关注人(人体工程学、市场推广),产品(技术)或体验(艺术)。不过要充分理解产品体验,我们需要使用不同的方法,需要在不同的专业领域建立起联系。

英文简介:

The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing.
The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise.

 
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